Privacy Policy

1. Information We Collect

We collect information you provide directly to us, such as when you create an account, use our services, or contact us for support.

• Account Information: Email address, name, and password when you register
• Usage Data: Keywords you track, domains you monitor, and alert preferences
• Payment Information: Processed securely through Stripe; we do not store card details
• Technical Data: IP address, browser type, and device information

2. How We Use Your Information

• Provide, maintain, and improve our rank tracking services
• Send you alerts about ranking changes via your chosen channels
• Process payments and manage your subscription
• Respond to your comments, questions, and support requests
• Send you technical notices, updates, and security alerts
• Detect, prevent, and address fraud and abuse

3. Data Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share data with:

• Service Providers: Companies that help us operate (Supabase, Stripe, email providers)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

4. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS) and at rest. Your data is stored securely on Supabase infrastructure with regular backups and access controls.

5. Your Rights

You have the right to:

• Access and download your data
• Correct inaccurate information
• Delete your account and associated data
• Opt out of marketing communications
• Export your keyword and ranking data

6. Cookies

We use essential cookies to maintain your session and preferences. We do not use tracking cookies for advertising purposes. Analytics cookies help us understand how users interact with our service.

7. Data Retention

We retain your data for as long as your account is active. Ranking history is kept for up to 2 years. Upon account deletion, your data is permanently removed within 30 days.

8. Contact Us

If you have questions about this Privacy Policy, please contact us at: privacy@serpfall.com